Friday, March 30, 2012



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The Guide to Understanding Insurance Marketing: How Leading Insurers Promote Their Products, and How to Make a Pitch That Resonates With Them

by Pennsylvania Insurance

Product Description“The Guide to Understanding Insurance Marketing," published by A.M. Best Co., looks at how leading insurers promote their products, and how service providers make a pitch that resonates with them. This easy-to-read, 82-page guide surveys the marketing landscape used in building, promoting and analyzing brands, complete with quizzes, interesting facts and helpful tips from [...]

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