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Fundamentals of Selling | 
| Author: Charles Futrell
Publisher: McGraw-Hill/Irwin
Category: Book
Buy New: $128.44
New (21) Used (7) from $122.14
Avg. Customer Rating:  1 reviews
Sales Rank: 127838
Media: Hardcover
Edition: 11
Number Of Items: 1
Pages: 688
Shipping Weight (lbs): 0.2
Dimensions (in): 10.2 x 8.1 x 1.3
ISBN: 0073381128
Dewey Decimal Number: 658.85
EAN: 9780073381121
ASIN: 0073381128
Publication Date: October 22, 2008
Availability: Usually ships in 1-2 business days
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Product Description
Fundamentals of Selling trains readers on a detailed, yet broad, step-by-step selling process that is universal in nature. This market leading text has scores of sales personnel in the industry today commenting on how this textbook reflects what they do on sales calls with prospects and customers. The goal of Fundamentals of Selling has always been to demonstrate to students the order of steps within the selling process; provide numerous examples of what should be in each step; and how the steps within the selling process interact with one another. Combined with up-to-date content and a strong ethical focus, the 11th edition of Fundamentals of Selling teaches sales the way a mentor would: with a strong, practical focus that puts the customer first.
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| Customer Reviews:
Great Seller October 28, 2008
Great seller, this was a used book, but in excellent shape, this book is better than buying used at the campus bookstore and a far better price!!
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