Web 2.0 and Beyond: Understanding the New Online Business Models, Trends, and Technologies | 
| Author: Tom Funk
Publisher: Praeger Publishers
Category: Book
List Price: $34.95
Buy New: $27.08
You Save: $7.87 (23%)
New (15) Used (3) from $27.08
Avg. Customer Rating:  2 reviews
Sales Rank: 64190
Media: Hardcover
Number Of Items: 1
Pages: 192
Shipping Weight (lbs): 1
Dimensions (in): 9.3 x 6.4 x 0.8
ISBN: 0313351872
Dewey Decimal Number: 658.872
EAN: 9780313351877
ASIN: 0313351872
Publication Date: November 30, 2008
Availability: Usually ships in 1-2 business days
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Product Description
"Web 2.0" has taken on buzzword status. It's now shorthand for everything that is new, cutting-edge, and gaining momentum online. Web 2.0 can describe particular Web sites; cultural trends like social networking, blogging, or podcasting; or the underlying technology that makes today's coolest Web applications possible. Many Web 2.0 innovations were pioneered by behemoths like Google, Amazon, Apple, YouTube, and MySpace. But even the smallest, leanest companies can take advantage of the new trends, new and open-source programming tools, and new networks. This book presents a wealth of ideas that will enable any business to quickly and affordably deploy Web 2.0 best practices to gain customers and maximize profits. Web 2.0 is more a series of trends than a basket of "things": --More and more, power is in the hands of individual users and their networks. --Web content is distributed, sorted, combined, and displayed across the Web in formats and places not anticipated by the content creators. --New technology now makes rich online experiences and complex software applications possible, and at a low cost. --Integration is breaking down walls between PCs and mobile devices. Web 2.0 is a landscape in which users control their online experience and influence the experiences of others. Business success on the Web, therefore, now comes from harnessing the power of social networks, computing networks, media and opinion networks, and advertising networks. Web 2.0 takes advantage of higher bandwidth and lighter-weight programming tools to create rich, engaging online experiences that compete with television and other offline activities. With examples and case studies from real businesses, this book demonstrates what makes a successful Web 2.0 company, regardless of its size or resources. A non-technical guide, it is aimed squarely at the marketer or business manager who wants to understand recent developments in the online world, and to turn them into practical, competitive advantages.
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| Customer Reviews:
Great read; useful and insightful December 14, 2008
Mr. Funk gives a comprehensive overview of the web with up to date information and a socio-historical context. It's rare to find a book of this sort that is both useful, technically sound, and fun to read. Highly recommended.
Highly recommended Web 2.0 book for businesspeople December 14, 2008
1 out of 1 found this review helpful
I am a nontechnical reader, and I enjoyed this book for its very accessible and clear writing, for explaining what Web 2.0 is about, and for its many practical suggestions for using Web 2.0 in business.
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