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Global Strategy | 
| Author: Mike W. Peng
Publisher: South-Western College Pub
Category: Book
List Price: $148.95
Buy New: $121.93
You Save: $27.02 (18%)
New (6) Used (1) from $121.93
Avg. Customer Rating:  4 reviews
Sales Rank: 16725
Media: Hardcover
Edition: 2
Number Of Items: 1
Pages: 526
Shipping Weight (lbs): 2.3
Dimensions (in): 9.2 x 8.2 x 1
ISBN: 0324590997
Dewey Decimal Number: 337
EAN: 9780324590999
ASIN: 0324590997
Publication Date: October 17, 2008
Shipping: Eligible for Super Saver Shipping
Availability: Pre-Order (0-0 Business Days)
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Product Description
Discover both sides of international business and how to prepare for the future. GLOBAL STRATEGY, Second Edition, doesn't just show you what it's like for foreign businesses entering a new market; it reveals what domestic companies must do to survive foreign competition. Easy to read and full of study tools, GLOBAL STRATEGY, Second Edition, helps you prepare for your exams and for your next job.
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| Customer Reviews:
 Teach Our Students How to Fish July 30, 2007
1 out of 2 found this review helpful
As a PhD student teaching global strategy and international business, I like this book, not only for its comprehensive theoretical framework, but also for its openness for a series of debates on globalization. The theoretical framework can help students analyze the complex global business environment. More importantly, a series of debates can open their eyes, and can help them build more skills to deal with challenges in a globalizing world (think about the current buzz on offshoring and outsourcing).br /br /Many textbooks attempted to teach students how to arrive at "correct" answers. They just tell students what is already known, and do not describe the sorts of problems that the professional may be asked to solve and the variety of techniques available for their solution. This textbook deviates from the rest of pack, because the author tries to integrate many new fronts (and yes, even debates!) in the academic and practitioner world (see the long list of references) and cultivates a "global mental set" based on his rich experience in many countries. What is most refreshing is that the author does not give a single answer or simple evaluation for many questions, but provides many possible approaches to widen the reader's mindset. In fact, every chapter has a beefy section devoted to "Debates and Extensions," with no given conclusions. br /br /Even vivid business cases will fade quickly and be forgotten in this dramatically changing world. So a set of "divergent thinking skills" will play a more important role in helping students develop long-term capabilities in their career success. Through this book, students will learn how to recognize and evaluate many problems to which no unequivocal solution has yet been given, find an arsenal of techniques (industry-based view, resource-based view, and institution-based view) for approaching these problems, and develop "global mental sets" to judge the relevance of these techniques and to evaluate the possible solutions.br /br /The ancient Chinese philosopher Laozi once said: "Give a man a fish and you will feed him for a day; but teach him how to fish and you will feed him for a lifetime." Truly, this exciting book may teach our students how to fish! br /
Great book for International Business/Strategy class March 7, 2007
3 out of 3 found this review helpful
As a professor, I have used several books for International Business classes and I have to say there are Global Business books that should have been titled as International Politics or American Business. This book has a good balance between country analyses such as EU regulation, privatization in emerging economies, and company perspectives such as entering into foreign countries, creating synergy between divisions. The cases cover companies from a lot of countries; they provide enough information to complement the chapters but are not too long so that it's easy to read through. My students and I enjoyed this book very much!
 Avoid this textbook December 24, 2006
2 out of 4 found this review helpful
I'm presently a student studying International Business and Marketing at a local university. This review is based on the copyright 2006 edition. br /br /The real-world examples are extremely out of date for a global business book. For example, the interactive case 1.1 states 2000 annual report figures for GN Netcom. Another example, mentioning Yahoo! back in 2001. We all know how this competitive marketplace has changed dramatically over the past few years, and in fact changes every 6 months. When I am paying $113 for a textbook that publishers push out a new edition every year or two, I expect my money to go towards updates in the examples that are used. I realize that strategic principles don't change and can be applied towards any case in time- but this author charges a premium on a book that should be at least half the price.br /br /Second, the structure and layout of this book is horrible. It does not break out the key points or core concepts from this rather blandly written book. The end of chapter questions are not intuitive enough, and lack the depth that a textbook should require. There is also not enough use of diagrams to illustrate the points in the text.br /br /Third, this book is printed in black and white- another cost savings that should not justify the high price. It reminds me of reading textbooks from 15 years ago. This book will definitely be sold back at the end of the class.br /br /So, if you are a teacher- please seriously evaluate this book before you require students to purchase it. I'm fortunate that I am taking another strategy class and there is enough overlap that I can just skim over Global Strategy by Mike Peng to fill in the gaps that I miss in the other book. A far better recommendation- Crafting and Executing Strategy by Arthur Thomson Jr., etc. Fellow students, I feel your pain if you have to read this book.
Very engaging book April 25, 2005
6 out of 8 found this review helpful
This is by far the best written business textbook I read in college. The book offers a very wide variety of real-world examples of the different strategies and actions explained in the book. These examples span all kinds of companies, from large MNE's to small businesses based in developing nations. The text is written very straightforward and the book seems to flow well from chapter to chapter. I was lucky to have Mike Peng as my professor in international business, because he devoted as much attention to his students as he did to his textbook.
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