Scoring Points: How Tesco Continues to Win Customer Loyalty | 
| Authors: Clive Humby, Terry Hunt, Tim Phillips
Publisher: Kogan Page
Category: Book
List Price: $35.00
Buy New: $20.99
You Save: $14.01 (40%)
New (29) Used (5) from $20.99
Avg. Customer Rating:  1 reviews
Sales Rank: 504995
Format: Illustrated
Media: Paperback
Edition: 2nd
Number Of Items: 1
Pages: 304
Shipping Weight (lbs): 1
Dimensions (in): 9.1 x 6.1 x 0.9
ISBN: 0749453389
Dewey Decimal Number: 658.812
EAN: 9780749453381
ASIN: 0749453389
Publication Date: September 28, 2008
Availability: Usually ships in 1-2 business days
Shipping: International shipping available
Condition: Brand new item. Over 4 million customers served. Order now. Selling online since 1995. Order with confidence. Code: B20090105231050T
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| Editorial Reviews:
Product Description
DIVDIVSwiping a grocery store's loyal-customer card has become second nature to shoppers these days. IScoring Points/I, one of the seminal marketing books of the last decade, tells the story of how British supermarket chain Tesco conceived, launched and developed its hugely successful Clubcard program -- and transformed itself into a winning brand. Authors Clive Humby and Terry Hunt, two key members of the project, and Tim Phillips, a leading business writer and broadcaster, bring a compelling, behind-the-scenes account of Clubcard -- the successes, failures and lessons learned. They show how Tesco made customer loyalty marketing work, even when almost every other loyalty program failed, thanks to vision, a strong team ethic and a company-wide commitment to customer satisfaction. It includes three new chapters, including an examination of the US retail market and the authors' work with both Tesco and Kroger./DIV/DIV
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| Customer Reviews:
shorter shipment October 18, 2008
0 out of 1 found this review helpful
thanks for early delivery before estimated date. Book is excellent but I would wish more pictures and shapes in it. Only written examples given.
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