Authors: Philip Kotler, Kevin Keller
Publisher: Prentice Hall
Category: Book

List Price: ~~$176.00~~
Buy New: $84.49
You Save: $91.51 (52%)

New (64) Used (102) from $72.00

Avg. Customer Rating: 4.0 out of 5 stars

12 reviews
Sales Rank: 261

Media: Hardcover
Edition: 13
Number Of Items: 1
Pages: 816
Shipping Weight (lbs): 4.1
Dimensions (in): 10.9 x 8.8 x 1.3

ISBN: 0136009980
Dewey Decimal Number: 658.8
EAN: 9780136009986
ASIN: 0136009980

Publication Date: March 6, 2008
Availability: Usually ships in 1-2 business days

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Editorial Reviews:

Product Description
P style="MARGIN: 0px"B /BKotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice./P P style="MARGIN: 0px"B /BTopics covered include brand equity, customer value analysis, database marketing, e-commerce, value networks, hybrid channels, supply chain management, segmentation, targeting, positioning, and integrated marketing communications./P P style="MARGIN: 0px"B /BFor marketing professionals who place special emphasis to creativity and imagination in marketing management./P

Customer Reviews: Read 7 more reviews...

5 out of 5 stars

All good December 15, 2008
The book arrived on time and in great promised condition as it was bought new. Pleasant experience.

4 out of 5 stars

Fast reply!!! November 24, 2008
Fast delivery and fast email reply. I will definetly purchase my textbook from this seller again.

1 out of 5 stars

I lose my course because of mistake to order my book in amazon.com November 23, 2008
0 out of 1 found this review helpful

I didn't receive my book and I lose 2500 USD which I paid for my course because I haven't the text book to follow my class. until now nobody from seller contact me and the only thing which I receive from Amazon was apologize letter ! maybe they will return my money but who can compensate the money and time which I spent for a graduated course without book ?

2 out of 5 stars

Not good November 16, 2008
I purchased this book for a class, but it was made outside of the United States and is of very poor quality. In fact, some of the content was missing because whoever made this book added the same chapter in several times and omitted other chapters. Very unhappy with this purchase!

5 out of 5 stars

good textbook October 6, 2008
This book really helping for my class and poits out what I really missed and clearly information.br /br /

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