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Marketing: The Core | 
| Authors: Roger Kerin, Steven Hartley, William Rudelius
Publisher: McGraw-Hill/Irwin
Category: Book
Buy New: $140.16
New (10) Used (8) from $140.16
Avg. Customer Rating:  5 reviews
Sales Rank: 5784
Media: Paperback
Edition: 3
Number Of Items: 1
Pages: 512
Shipping Weight (lbs): 0.1
Dimensions (in): 10.8 x 8.5 x 0.9
ISBN: 0073381063
Dewey Decimal Number: 658.8
EAN: 9780073381060
ASIN: 0073381063
Publication Date: November 6, 2008
Availability: Usually ships in 1-2 business days
Shipping: International shipping available
Condition: Brand New, Perfect Condition, Please allow 4-14 business days for delivery. 100% Money Back Guarantee, Over 1,000,000 customers served.
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| Editorial Reviews:
Product Description
bMARKETING: THE CORE, 3/e/b by Kerin, Hartley, and Rudelius continues the tradition of cutting-edge content and student-friendliness set by Marketing 9/e, but in a shorter, more accessible package. The Core distills Marketing#xFFFD;s 21 chapters down to 18, leaving instructors just the content they need to cover the essentials of marketing in a single semester.brbr Instructors using The Core also benefit from a full-sized supplements package that surpasses anything offered by the competition, while students will appreciate the easy-to-read paperback format that#xFFFD;s equally kind to both the eyes and the pocketbook. The Core is more than just a #xFFFD;baby Kerin#xFFFD;; it combines great writing, currency, and supplements into the ideal package for budget-conscious students and time-conscious professors.
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| Customer Reviews:
Marketing Core September 23, 2008
The books condition is fine and I received the book in a very timely manner. Thank you!
Good content June 16, 2008
I passed the class, so i guess its got the content needed for the class for Business marketing Managment. The topics where good and the examples does make you think outside the box, so its nice...
 The quality of the book is much worse than what the seller said. March 21, 2008
0 out of 2 found this review helpful
The seller said that book condition is good, but after got the book found the book was weted and many papges are sticked together and many sentences can not be recognized. Not acceptable.
 Pleasantly surprised! March 10, 2008
This is an excellent textbook. Real world examples, colorful, and up-to date pictures makes this an excellent marketing reference. The chapters are short, and make studying an enjoyable task. Thanks!
excellent March 9, 2007
4 out of 8 found this review helpful
the book was in great condition and it was shipped on time which means alot when you are taking college courses.
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