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Killing Sacred Cows: Overcoming the Financial Myths That Are Destroying Your Prosperity

Killing Sacred Cows: Overcoming the Financial Myths That Are Destroying Your Prosperity
Author: Garrett B. Gunderson
Publisher: Greenleaf Book Group LLC
Category: Book

List Price: $21.95
Buy New: $9.99
You Save: $11.96 (54%)



New (33) Used (8) from $9.99

Avg. Customer Rating: 4.5 out of 5 stars 43 reviews
Sales Rank: 54702

Media: Hardcover
Number Of Items: 1
Pages: 272
Shipping Weight (lbs): 1.2
Dimensions (in): 9.1 x 6.1 x 1.2

ISBN: 1929774516
Dewey Decimal Number: 332.024
EAN: 9781929774517
ASIN: 1929774516

Publication Date: July 1, 2008
Availability: Usually ships in 1-2 business days

Editorial Reviews:

Product Description
Our culture is riddled with destructive myths about money and prosperity that are severely limiting the power, creativity, and financial potential of individuals. In iKilling Sacred Cows/i, Garrett B. Gunderson boldly exposes ingrained fallacies and misguided traditions in the world of personal finance. He presents a revolutionary perspective that can create unprecedented opportunity and wealth for thoughtful, mission-driven individuals. p Our financial lives are intimately connected to our societal contributions, and we must be financially free in order to achieve our fullest potential. Sadly, however, most people are held captive in their financial lives by misinformation, propaganda, and limited knowledge. Through well-reasoned arguments, unflinching logic, and revelatory insight, Gunderson defeats common cliches and faulty retirement planning advice to plainly demonstrate the following and much more: pul li401(k)s and the stock market are the most risky investments for most people and the gambling mindset they induce creates disastrous consequences./li liConventional retirement planning advice, products, strategies, and techniques expose you to significant danger of being unable to retire, or of running out of money prematurely if you do./li liBuilding net worth is a recipe for creating a life of fear and poverty and how to escape that common trap./li liDebt may not be what you think it is and why that matters to your prosperity./li li 'High risk equals high returns' is destructive dogma and how reducing risk can increase your returns./li/ul p iKilling Sacred Cows/i is a must-read for brave individuals willing to question common assumptions and teachings, overcome the herd mentality, break through financial myths, and live a purposeful, passionate, and prosperous life.


Customer Reviews:   Read 38 more reviews...

3 out of 5 stars Not what you think   January 7, 2009
I bought this book assuming by it's title that it would be a financial how to book. That is not what this book teaches, although the author makes some good points about knowing what your are putting your money into instead of blindly following the crowd I would have liked more practical information. I do believe the soul purpose theory is a good one, and that most people are the most successful when they do what they are truly passionate about but again it's presented in such a way that you expected more concrete advice. br /I feel like the book was a hook to purchase the rest of his products online, I never like to read a book and feel like it is part infomercial.br /So overall I did get something out of it but would have liked more.


5 out of 5 stars Financial mythology - Do not become a victim of poor thinking   December 6, 2008
 2 out of 3 found this review helpful

This book addresses many myths of investing that have been ingrained in many of us for so long that we have deemed them as true. The author Garrett Gunderson, a self made millionaire at the age of 26, has addressed those myths and given insight into what truly makes a person successful. Entertaining and informative, his style of writing captivates the reader and allows for introspective review of what is our Soul Purpose in life and how to capitalize in it.br /br /The book is well written, well organized, and has changed my approach to finding true happiness. This is a paradigm shift from what experts have incorrectly taught and ingrained in all of us. br /br /You will learn many key points:br /Understand the importance of stewardship. How the 401(k) that you are investing into your future is a fallacy. Understand true wealth and how net worth is not a true indicator of your financial security. Understand the importance of price versus value. Determine whether you are a producer or consumer. Understand how to invest and mitigate your risks. Liberate yourself for financial freedom.br /br /I highly recommend this book to everyone interested in achieving their financial and personal goals in life.


2 out of 5 stars yeah but......   November 25, 2008
 2 out of 4 found this review helpful

Quickest way to riches would be a buck for every time you hear the term "soul purpose" in this book. Interesting viewpoints concerning money and investing, but not much meat.


5 out of 5 stars Taking Inspiration from an Investing Book   October 9, 2008
 1 out of 3 found this review helpful

In many ways I feel that this book is underserved by labeling it an investment or personal finance book. Yes, it does offer some solid and original thinking on both topics. But is even better in its wisdom about what matters in life -- i.e. finding and cultivating your Soul Purpose. br /br /Gunderson notes, rightly, that the best investment anyone can make is in herself. Education. Health. Friends. Family. These are what really count in life's balance sheet.br /br /I have struggled with expenses since graduating college and taking on a ton of debt. Gunderson and Killing Sacred Cows helped me realize that my education is one of the best investments I could have made, and well worth the interest payments.br /br /If you are struggling with making ends meet and want to avoid the "cut, cut, cut" advice of most financial advisors, then pick up a copy of this book.


1 out of 5 stars So Full of Sacred Cows It Nearly Moos!   October 8, 2008
 12 out of 16 found this review helpful

Gunderson and Palmer need to look to their own barnyards before branding the presumably wayward cattle of other farmers. This book is so saturated with New Age sacred tenets that it nearly mooed when I cracked the spine. A mix of the prosperity gospel, New Age exhortations to "be all you can be", with some highflown Victorian sentimental belief in absolutes thrown in; this work is not a book on personal finance, but itself a promoter of various sacred cows masquerading as principles around which to organize your life. Here are a few of the bovine beliefs. br /br /1) You create you own reality. br /I do not create reality. I engage in it. If a bird poops on my head, I can smile or I can frown, but I still have guano on my head. I didn't create that reality. Something outside of me did. The belief that I am the instigator of everything good and bad in my life is annoying at best, and callously mean at worst. I am thinking of victims of real abuse, such as assault, rape, murder, and genocide. Did they create their own reality? Is this not the ultimate in blame disguising itself as empowerment?br /br /2) Do what you love and the money will follow. br /Some wonderful engaging pursuits are simply not going to make you a living wage and are best pursued outside of the world of work. And this theory doesn't take into account the number of folks who love watching bad TV all day. If they do what they love, will the money follow? There are too many situations where this belief can be refuted for me to take it seriously. br /br /3)Your "Soul Purpose", (read your sole purpose,) will lead you to the perfect vocation that will give your great joy and accomplishment. br /If you are going to invoke the word soul and it accordant religiosity, then for the Christian, the sole purpose of your life is to glorify God. But God does not give you only one activity in life to focus on. God wants you to be a good parent, a good friend, a good worker, a good citizen, the list goes on. To think that only one facet of your life is going to fulfill you is not realistic and counter to the multi-faceted wonderful nature of human beings. br /br /4) That you should pursue this "Soul Purpose", vocation, no matter what.br /Not everyone is so proficiently selfish as to create a reality that allows them to focus on their needs as primary all of the time. Sometimes conditions in an individual's life makes pursuing one's self-interests unrealistic. Such language in the context of this book implies that this person is a sellout, not that this person has nobly sacrificed for a higher good, such as their family. br /br /If you create your own reality then the above tenets are true and you are a sellout, a chump, a member of the unenlightened masses if you are not 100% of the time, "living the dream," whatever that is for you. But if these principles are not true, and I do not think they are, these are some of the most judgmental unkind attacks we can levy at one another. This work was so uncritical of its own sacred cows that I distrust the advice offered and the credentials of its authors. What little advice was good could have been summed up in a chapter. Instead I was treated to 256 pages of chummy exhortations and shallow examples when I would have preferred the more prosaic, "scarcity mindset" strictures of specific advice. br /

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